Klöckner & Co Deutschland brings edding into its digital marketplace
by Hans Diederichs
Klöckner & Co Deutschland has expanded its online shop’s offerings. The edding company, the leading international specialist in colour application and visual communication, in cooperation with logistics partner H. Bottenberg GmbH, now makes more than 200 items from its range of products for writing and marking available on the platform. This represents a major addition to the product portfolio Klöckner & Co offers through its German online marketplace. Plans also foresee extending the edding range to other countries’ online shops.
“Our collaboration with edding bolsters our online marketplace with high-quality products from a world-leading manufacturer that is extraordinarily innovative,” says Sven Koepchen, CEO of Klöckner & Co Deutschland GmbH.
Per Ledermann, CEO of edding AG, adds, “In joining Klöckner & Co’s established marketplace, we are focusing on strong online sales while benefiting from the uniquely solid experience of a digital pioneer in steel distribution.”
Klöckner’s online shop gives suppliers direct access to more than 20,000 registered customers in Germany. And it gives these customers a simple, convenient way to buy steel and other products online.
In addition to Klöckner & Co Deutschland’s online marketplace, edding is also drawing on the consulting services of kloeckner.i, the steel distributor’s digital subsidiary. The e-commerce specialist is supporting edding in marketing its vast product portfolio online.
Source: Klöckner & Co Deutschland Photo: edding